Privacy Policy
The MAP is the internal marketing and sales platform of Piedmont Plastics. This policy explains what information The MAP collects, why, who can see it, how long we keep it, and how to ask us to change or delete it. It also explains how The MAP uses data it receives from Google services.
1. What The MAP is for
The MAP helps Piedmont Plastics employees understand which customers and prospects to talk to and how well our marketing works. Employees use it to review customer and prospect accounts, follow up on sales leads, plan and run email campaigns, record sales wins, and measure how our websites and advertising perform. It is a private business tool for Piedmont Plastics staff. It is not offered to the public and it is not a consumer product.
2. Information we collect
- Employee account information. People sign in with their Piedmont Plastics Microsoft work account. We receive their name, work email address and assigned role, and we keep a record of sign-ins and of actions taken in The MAP.
- Business customer and prospect information. Company names, business addresses, contact names, job titles, business email addresses and phone numbers, purchase and order history from our ERP system, notes and activity logged by our sales team, and how contacts engage with our emails (for example opens, clicks, replies and unsubscribes).
- Sales leads. Information a person submits through a Piedmont Plastics web form or other channel, together with the marketing source of the request, such as campaign tags and, for leads that came from an online ad, the ad click identifier.
- Website visit information. On Piedmont Plastics websites that include our measurement script we record page views, the page title and address, the referring page, campaign tags in the address, and anonymous visitor and session identifiers. We use this to understand which businesses and content attract interest.
- Sales call records. Call details and, where call recording is turned on, recordings and transcripts of calls between Piedmont Plastics employees and customers or prospects.
- Data from Google services. Described in section 4.
3. How we use information
- To provide The MAP, keep customer and lead records accurate, and let employees do their jobs.
- To score and prioritize accounts, build audience lists, and send and measure email campaigns to business contacts.
- To measure and report on the performance of our websites, search presence and advertising.
- To keep the service secure, investigate problems, and meet legal obligations.
We do not sell personal information. We do not use it to serve advertising to people outside our own campaigns.
4. Data from Google services
The MAP connects to Google services that Piedmont Plastics uses for its own marketing. We only access data belonging to Piedmont Plastics's own accounts and properties, and only to the extent needed for the purposes below.
- Google Analytics. Read-only access to traffic and engagement reports for Piedmont Plastics's websites, such as pages viewed, traffic sources, campaigns and events. We use it to report on website performance.
- Google Search Console. Read-only access to search performance for Piedmont Plastics's websites, such as search queries, pages, impressions, clicks and average position. We use it to track search visibility and plan content.
- Google Business Profile. Access, authorized by a Piedmont Plastics employee who manages the listing, to Piedmont Plastics's business listing information and performance for its branch locations. We use it to keep listings accurate and report on how they perform.
- Google Ads. Read-only access to campaign performance for Piedmont Plastics's own Google Ads account, such as spend, clicks, conversions and impression share. We use it to report on and diagnose advertising performance. Where Piedmont Plastics administrators choose to enable it, we may also send Google conversion information about our own sales leads (the ad click identifier and contact details that are hashed before they are sent) and audience lists built from our own business customer records, so that our advertising can be measured and better targeted. These uploads are off unless an administrator turns them on.
Limited Use. The MAP's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
In line with that policy:
- We use Google user data only to provide and improve the user-facing features described above, which are visible in The MAP.
- We do not sell Google user data, and we do not use it for advertising other than Piedmont Plastics's own campaigns described above.
- We do not allow people to read Google user data except where needed for security or support, where it is required by law, or where the account holder has given permission. Authorized Piedmont Plastics employees see it through The MAP as part of their work.
- We do not use Google user data to develop, improve or train generalized artificial intelligence or machine learning models.
Storage and security. Google data pulled into The MAP is stored in Piedmont Plastics's access-controlled database. Access tokens for Google services are kept only in server configuration and are never shown in the browser.
Retention and deletion. We keep Google data only as long as it is needed for the reporting purposes above. Disconnecting a Google service stops further collection. You can ask us to delete data we hold (section 9), and any Google account holder can revoke The MAP's access at any time at myaccount.google.com/permissions.
5. Who we share information with
Information in The MAP is available to authorized Piedmont Plastics employees according to their role. We share it with outside companies only when they help us run The MAP, under confidentiality and data protection obligations, and only as needed for the service they provide:
- Cloud hosting and infrastructure providers.
- Microsoft, for employee sign-in.
- Email delivery and marketing automation providers, to send and measure emails to business contacts.
- An artificial intelligence provider, to produce summaries and analysis for employees (see section 6).
- Other business service providers, for example for mail verification or fulfillment of customer gifts.
We may also disclose information when required by law or to protect our rights, customers or employees.
6. Artificial intelligence features
Some features send limited business information, which can include summaries of website, search or advertising performance, to an AI provider that returns a draft summary, classification or recommendation for an employee to review. We send only what the feature needs, we do not permit the provider to use this information to train its models, and a person reviews AI output before it is relied on.
7. Cookies and similar technology
The MAP uses cookies that are needed to keep employees signed in and to protect the application. Our measurement script on Piedmont Plastics websites uses anonymous identifiers, described in section 2, to recognize repeat visits.
8. Security
We use access controls based on employee roles, encryption in transit, and logging of activity to protect information. No system is perfectly secure, but we work to protect the information we hold.
9. Your choices and requests
- Marketing emails. Every marketing email has an unsubscribe link, and we honor it.
- Access, correction and deletion. You can ask us what we hold about you and ask us to correct or delete it, subject to legal and business record-keeping needs.
- Google data. Revoke access at myaccount.google.com/permissions or ask us to delete data we received from Google.
To make a request, contact your Piedmont Plastics representative or the Piedmont Plastics marketing team.
10. Children
The MAP is a business tool and is not directed to children. We do not knowingly collect information from children.
11. Changes to this policy
We will post any changes on this page and update the date above. If a change is significant we will tell The MAP users.
12. Contact
Piedmont Plastics